the moment.
Sometimes the team is stretched.
Sometimes the structure can't produce
what the moment needs.
Sometimes the work is already good
and needs to be great.
Whatever brings you to the button,
Push-The-Button is the seat for
senior creative firepower, exactly when,
and exactly how, you need it.
Not an agency.
Not a freelancer.
The brief is real.
The stakes are higher.
And the team is already stretched,
or already strong and
ready to be sharper.
You don't need more bodies.
You need senior firepower that lands.
That's us.
Handpicked. Brought in to solve.
We get to strong ideas fast.
And make them land.
No layers. No drift. No babysitting.
Lean by design, so costs stay rational.
Sharp enough that the work
doesn't feel it.
We come in when it matters.
And leave you with work
that shifts the room.
Three levels. One system.
Senior team, tightly curated and led end-to-end
2–3 strong directions, ready to present
Clear thinking. Clean craft
Built for tight timelines or budgets
Extra push when the pitch needs it
Two teams, working in parallel under tight curation
Optional specialist to strengthen the work
3–6 directions, ready to present
More range, more angles
Built for high-pressure pitches
Multiple teams, orchestrated as one system
Continuous curation across rounds and refinements
Deeper exploration across territories
Optional strategy and prototyping support
Built for complex, high-impact challenges
Every brief. One standard.
The same hand shapes the work,
from first call to final delivery.
Every brief. Every team. Every direction.
One senior eye on the standard, end to end.
No diluted oversight.
No "we'll loop in someone senior later."
The curation is the product.
One curator. A vetted network.
Push-The-Button is led by Kawa.
25+ years building ideas, brands, and high-pressure
work across the US, Brazil, and global markets.
100+ international awards.
Cannes Lions, Clio, One Show, D&AD,
LIA, ADC, NY Festivals, Effie.
Grand LIA Craft, 2022. Grand Clio, 2022.
#21 most-awarded ECD globally (The Drum, 2023)
Co-led Area23 to #1 US Agency, 2023.
The network is handpicked.
Senior creatives he has personally worked with,
across Speakeasy Knowledge Brokers, Razorfish Health,
and Publicis Health Group.
The standards stay high.
Every brief runs through him.
